Branding Gossip Girl

For this assignment I used to create a logo that could be used by New York City’s Upper East Side blogger of Manhattan’s elite. She is an anonymous blogger, but could use this logo as an icon on her blog or social media pages. I chose the pink and curvy font to be more feminine because the voice of Gossip Girl in the show is female. I also like the arrow because she communicates information (ok…salacious gossip) and the arrow represents the transmission of information from point A to point B.

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